Racism in Advertising

After reading my last blog post, you all now know if you have not before that advertisements are usually just a scandal. However, after reading an article written by David C. named "RACISM IN ADVERTISING: 50 SHOCKING EXAMPLES", I have been opened up to a whole new problem in advertising. The amount of racism that is found in some ads broadcasted by companies is actually shocking to me. I figured that back in time when being racist was socially acceptable that advertisements would be racist to an extent, but the modern day ads that are racist make me question how smart some of these advertisers are. I do not understand how an advertiser can produce something like the ad shown to the left and not identify the possibility of it being racist. Anyone can clearly see that there are several black men seemingly bowing down to their white manager. Even the caption says "multiply computing performance and maximize the power of your employees." The racism is just too blatantly obvious to try and make the excuse that they did not notice the possibility of racism. Now this is a serious problem because racism cannot be advertised in modern day society just because it is not a good way to advertise. I am not saying racism is a good or bad thing because that is a personal choice but racism in advertising is bad. The point of advertising is to make a product look appealing and pissing people off by being racist is not a good way to make a product look appealing. For example, the Intel Core Processor being advertised in this ad just lost tons of sales to anyone who thinks racism is a bad part of society. It is an inefficient way to make sales and a waste of money because the end result is usually losing customers. So, in the end, I am not saying that racism is good or bad, that is a personal choice, but it is one of the worst strategies when it comes to advertising because the goal of advertising is to make your product appealing to as many people as possible.